Mike Baron, The Survey

THE SURVEY

Every company is desperate for positive feedback. Every company employs some firm to conduct surveys on its behalf.

Use SurveyMonkey to drive your business forward by using our free online survey tool to capture the voices and opinions of the people who matter most to you.

School district issuing surveys to complete picture about home, classroom, technology use.

Online surveys are part of the broader family of self-administered surveys (Internet, by post, etc.), as opposed to administered surveys (face to face, telephone). By taking the time to give your opinion, you are providing input for the development of a product or service. In fact, the quality of an online survey depends on the reliability of the information you provide.

The information collected from surveys reaches clients, but will always conceal individual identity. Survey results are aggregated by combining responses with those provided by other participants who have also completed the online survey. This data is stored in a database that can be analyzed by clients, but personal data will never be revealed, sold or traded without your permission.

My own experience is that they are intrusive and irritating. Automatic calls are the most irritating, as they do not work on your schedule. A prerecorded voice says, “Your feedback is important to us. Please take a few minutes to answer this survey about your recent experience with Veeblefetzer Orthodontics.”

But it’s not a few minutes. They phrase the questions so that the can provide neat statistics to their employer. There is seldom room for personal experience. “On a scale of one to ten, one being least satisfactory, ten being most satisfactory…”

And the questions go on and on. I usually hang up after five minutes. Online surveys are nearly as irritating. Don’t we get enough spam? In days of yore, businesses knew they were on the right track by repeat customers and personal testimonials. I’m happy to give a personal testimonial. I write glowing reviews for the Better Business Bureau. But this survey business is out of hand. I went through McDonald’s the other day and by the time I got to the second window, the survey was waiting.

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